About Aaron
For more than twenty-five years I’ve had the privilege of helping businesses, churches, schools and families communicate ideas that matter.
Some projects have been as straightforward as a set of business cards. Others have involved 300-page catalogues, memorials for loved ones, church resources or helping organisations work out how best to communicate a message. Whatever the project, my aim has always been the same: to listen carefully, solve problems thoughtfully and make the whole process easier.
When we work together, your project becomes my project.
That’s a responsibility I take seriously. I want you to feel that someone is alongside you from the first conversation to the finished result, helping you make good decisions and removing as much uncertainty as possible along the way.
I didn’t actually set out to become a graphic designer.
As a child I always liked building things. I imagined owning a business one day, although I had no idea what that business would be. I also loved the idea of drawing, but soon realised that computers could help me create things in ways I couldn’t by hand. Somewhere around my early teenage years I discovered there was actually a profession called graphic design, and that discovery changed the direction of my life. Looking back, it almost seems inevitable.
My father trained as an engineer before moving into ministry, where he learned printing and established an in-house print department. Growing up, I was surrounded by typesetting, plate making, film, printing presses and the practical reality of producing material for churches and ministries. I didn’t realise it at the time, but that environment shaped the way I still approach projects today.
Over the years I’ve discovered that I enjoy something slightly different from simply making things look nice.
I enjoy finding the right answer.
Sometimes that means improving a design. Sometimes it means recommending a different approach altogether. Sometimes it’s helping somebody untangle an idea they can’t quite see clearly yet. I like asking questions, understanding what someone is really trying to achieve and then finding the simplest, most effective way to get there.
That’s probably why I’ve stayed in this industry for over twenty-five years.
Software changes. Trends come and go. But clear communication, thoughtful design and practical problem solving never really go out of fashion.
One of the greatest privileges of this work has been the people.
Many customers have returned year after year, trusting me with new projects as their businesses, churches and families have grown. A few have even become genuine friends. I’ve been asked to photograph weddings for people who first came to me for business stationery, and I’ve helped families produce memorials during some of the hardest weeks of their lives.
Those long-term relationships mean more to me than any individual project.
If there’s one thing I’d like people to say after working with Blue Eye, it isn’t that I’m the most creative designer they’ve met. I’d rather they said:
“He made the whole process easier.”
Because that’s really what Blue Eye exists to do.
Whether you arrive with a fully developed brief or no idea where to start, my job is to help you move from uncertainty to confidence. To ask good questions. To communicate clearly. To guide the project responsibly. And ultimately to produce something you’re genuinely pleased with.
